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Displaying external information regarding contacts in Dialpad

Hi guys,

I was curious what is the go to methodology for displaying external CRM system data upon receiving a call?

Would the general consensus be to create a webhook on call event in which when triggered fires a cloud function that calls the screen pop api for the user that is targeted to display the external CRM's details?

Or is there any other methodology that people are utilising potentially the custom customer context? And if so how do you go about implementing this as there does not seem to be any api references for that specific functionality.