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customData in app launch urls

I am implementing an app launch url with the customData parameter. My first question is how to pass multiple values using that parameter. I assumed json, so that's what I tested.

Second, I am receiving webhook calls successfully, except for the calls that are initiated by the app launch url. They appear in the call logs, but I don't get the webhook. One example is id: 5625766333202432

Thanks for any insights,